Frequently Asked Questions

Three things. First, we track to the SALE, not just the lead — cost per lead is a vanity metric and we don't optimize toward it. Second, we're platform-agnostic — we run campaigns across Meta, Google Demand Gen, YouTube, and programmatic, following the data instead of being loyal to one platform. Third, everything is built in YOUR accounts. Your ad accounts, your data, your audiences. No black box. No hostage-taking.

It's our flagship multi-platform advertising system. We run your campaigns, generate leads, and then your sales team reports back which leads became actual closed deals. That disposition data feeds back into our ad optimization — so every week, we're getting smarter about which ads, audiences, and creatives generate real revenue for your business.

One-time setup fee of $1,000 plus 30% of your ad spend for ongoing management. Minimum ad spend is $10,000/month. At that level, you're looking at about $13,000-$15,000/month all-in. Not cheap — but our case studies show ROAS ranging from 954% to 1,768%. Results vary by market and how well you follow up with leads.

No. We specialize in roofing and only roofing. That focus is what allows us to beat generalist agencies in head-to-head tests. We know the roofing buyer, we know the seasonality, we know the objections, and we've spent millions in ad spend learning what works.

Yes. Everything is built in your accounts. We never run ads in our own accounts on your behalf. If you ever leave, you keep your ad accounts, pixel data, custom audiences, landing pages — everything. We don't believe in holding your business hostage.

No. We work month-to-month. If we're not delivering results, you can walk. The fact that our clients stay isn't because of a contract — it's because we make them money.

Most clients start seeing leads within 48-72 hours of campaign launch. The first 2-4 weeks are about gathering data and optimizing. By month 2-3, the feedback loop is fully operational and campaigns are optimizing toward your actual sales data.

We're platform-agnostic — we go where the data takes us. Most roofing clients run on Meta (Facebook/Instagram) and Google Demand Gen. We also use YouTube, Google Search, Local Service Ads, and programmatic display when the numbers support it. No single point of failure.

Most of our clients come to us with agency trauma. The difference is transparency. You'll see every ad we run, every dollar we spend, and every result we generate — tracked all the way to the sale. No mystery spend, no blaming the algorithm, no hiding behind CPL reports while your revenue stays flat.

We work with roofing companies doing $1M+ in annual revenue who can invest at least $10,000/month in ad spend. If you're doing less than $1M or need results in 30 days with a $2,000 budget, we're not the right fit.