How We Generated $675K More Revenue Than a Competitor — Same Client, Same Market
Head-to-head comparison: Volume Up vs. another agency running ads for the same Orlando roofing company. 6.6x more sales, 7.6x more revenue.
Book a Discovery CallThe Setup: Same Client, Two Agencies
An Orlando roofing company hired two agencies at the same time to run paid advertising in the same market during the same period — January 1 through April 22, 2024. One agency was Volume Up. The other was a well-known competitor.
The result was the cleanest head-to-head comparison you can get in digital marketing: same client, same offers, same service area, same timeframe. The only variable was the agency running the ads.
| Metric | Volume Up | Competitor | Difference |
|---|---|---|---|
| Ad Spend | $46,233 | $18,667 | 2.5x more |
| Leads | 667 | 97 | 6.9x more |
| Cost Per Lead | $69 | $192 | 64% cheaper |
| Appointments | 161 | 26 | 6.2x more |
| Sits | 105 | 16 | 6.6x more |
| Sales | 26 | 4 | 6.5x more |
| Revenue | $777,899 | $102,350 | 7.6x more |
| ROAS | 1,682% | 548% | 3x higher |
Why the Numbers Look Like This
Yes, Volume Up spent 2.5x more on ads. But spending more does not automatically mean better results. The competitor could have spent the same amount and still underperformed — because the gap was not about budget, it was about system design.
Volume Up's Feedback Loop Lead System is built around a simple principle: every dollar of ad spend should be traceable to revenue. We track leads from first click through closed deal, then feed that data back into the ad platforms so they optimize for the leads that actually convert — not just the ones that fill out a form.
The competitor ran standard lead gen campaigns. They optimized for cost per lead. And on the surface, their $18,667 spend looked efficient. But when you follow the leads downstream, only 4 turned into sales.
Key Takeaway
A cheap lead that never closes is the most expensive lead you can buy. Volume Up generated leads at $69 each that closed at a 3.9% rate. The competitor generated leads at $192 each that closed at a 4.1% rate — but produced 6.5x fewer sales and $675K less revenue in the same timeframe.
The Full-Funnel Breakdown
The real story is in the funnel:
- 1 667 leads entered the Volume Up pipeline (vs. 97 for the competitor)
- 2 161 appointments were booked — a 24% lead-to-appointment rate
- 3 105 homeowners actually sat for an inspection — 65% sit rate
- 4 26 deals closed for $777,899 in total revenue
That is the difference between an agency that optimizes for leads and one that optimizes for revenue. The Volume Up system fed close data back to Meta so the algorithm learned which demographics, behaviors, and interests produce homeowners who actually sign contracts — not just homeowners who fill out forms.
What This Means for Your Business
If you are currently running ads with an agency and measuring success by cost per lead alone, you are flying blind. The only metric that matters is return on ad spend. And the only way to optimize for ROAS is to close the feedback loop between your CRM and your ad platforms.
That is exactly what Volume Up builds — a lead machine that gets smarter with every closed deal.
More Proof
Every case study below uses real client data — ad spend in, revenue out.
1,768% ROAS: How Google Demand Gen Outperformed Traditional Search Ads
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Read case study →954% ROAS in Month 1: How a Startup Roofer Closed $29K from $3K in Ad Spend
Read case study →Results Disclaimer
The results shown on this page are from real client campaigns with real ad spend and real revenue numbers. Your results will vary. We cannot and do not guarantee that you will achieve the same numbers. Every market is different, every sales team is different, and every business is at a different stage.
The clients featured here put in the work on their end — they answered their phones, followed up with leads quickly, reported dispositions consistently, and had sales processes in place. Marketing generates opportunities. What you do with those opportunities determines your results.
If you are not willing to invest in ad spend, follow up with leads, and work with us on weekly optimizations, do not expect results like these. We are showing you what is possible when both sides execute — not making a promise about what will happen for you.
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